Cocoa producer’s sustainability practices assess impact

In recent years, sustainability has emerged as a crucial element in organizational planning and management, particularly within the context of micro and small enterprises (MSEs). This study aims to analyze the impact of sustainable practices on the market performance of cocoa-producing MSEs in Peru, employing the partial least squares structural equation modeling (PLS-SEM) approach. The results show that the adoption of sustainable practices exerts a positive and significant effect on the market performance of these companies. Furthermore, the ReSOLVE framework was proposed as a guide for analyzed companies to adopt such practices, highlighting benefits not only in environmental terms but also in enhancing competitiveness and success in international markets. These findings seek to encourage MSEs to integrate sustainability into their management strategies, thereby improving their position in an increasingly demanding global environment.